This article was earlier published in online magazine Tara Al Bahr (Overlooking the sea) www.taralbahr.com. The question was: can you describe your entry into Alexandria, from a personal perspective. Yet I think that this article might be relevant to a much wider audience, therefore I also place it here. Since the way of looking that I try to describe is not limited to personal experience but has a lot to do with how we make sense of this turbulent and complex business era th